Brands win on choice. Not on memory.

bnomiq quantifies brand propensity—the degree your brand influences choice when consumers face real alternatives.

Quantify Brand-Driven Purchase Propensity

Propensity becomes probability in the moment of choice

Move beyond soft metrics to measure what determines purchase outcomes. The Brand Propensity Model quantifies how your brand influences purchase decisions within the full competitive context—mapping your brand core across Devotees, Believers, and Explorers to reveal where you command genuine influence versus where you compete without differentiation. Memory builds availability, but propensity determines outcomes.

Model Brand Core Growth Impact

Brand gravity compounds brand choice

Translate brand-building into dollar outcomes. Our platform models the revenue impact of expanding your brand core, showing precisely how a 1% increase in brand core size translates to incremental sales within your total category. This isn't tracking what people remember. It's quantifying whether your brand changes behavior when purchase decisions get made.

Optimize Brand vs Performance Investment Mix

Optimize the multiplier between brand and performance

See how investment shifts compound over time. AI-augmented modeling simulates how different allocations between brand-building and performance activation impact share growth across a five-year horizon. Understand which strategies build sustained competitive advantage versus short-term lifts that evaporate, balancing near-term business needs with long-term brand equity.

Competitive Overlap and Brand Switching Patterns

Quantify strategic white space

Reveal the hidden architecture of how consumers navigate between brands. By mapping brand relationship patterns across your competitive set, we show where your core is vulnerable, where competitors see you as a fallback, and which audience segments are genuinely in play. Understanding competitive proximity uncovers white space opportunities that traditional share metrics miss entirely.

Decode Why Your Brand Core Chooses You

Your brand algorithm: emotion + logic

Understand the drivers behind brand preference at the point of decision. Our Brand Core Drivers analysis reveals the specific attributes and perceptions that make your brand the first choice for your core audience—whether it's premium positioning, uniqueness, value perception, or emotional connection—showing how you differentiate from competitors in ways that actually influence purchase behavior.

Brand Propensity Model Brand Core Growth Impact Investment Mix Optimization Competitive Overlap Analysis Brand Core Drivers

BUILD YOUR BRAND ALGORITHM

Marketing changed when algorithms fractured attention and consumers stopped following linear purchase paths. Brand measurement didn't evolve with it. Awareness tells you who knows your brand exists. Consideration tells you who might think about it. Sentiment tells you how people feel. Only propensity predicts purchase behavior when consumers face real competitive alternatives at the moment of choice. bnomiq measures what actually determines growth outcomes: the degree your brand influences choice and the premium it commands.

Measure propensity, not memory

Traditional tracking asks: "Do consumers remember your brand?" bnomiq asks: "Does your brand change behavior when the purchase decision gets made?"

Quantify business impact

Every metric ties to revenue outcomes. Brand core size translates to dollar value. Investment shifts model to five-year growth trajectories. Competitive overlap reveals white space revenue opportunities.

Built for how decisions actually happen

Discrete choice modeling captures real purchase behavior under competitive pressure. Six decision-making patterns predict propensity across Devotees, Believers, Explorers, Floaters, Drifters, and Avoiders.

Rigor beyond sentiment

Stop defending brand investment with awareness and consideration scores. Quantify actual influence on purchase behavior.

Strategic clarity on investment allocation

Model brand vs performance trade-offs with five-year scenario planning that shows what compounds and what decays.

Competitive intelligence that matters

Understand where you're winning on brand choice, where you're vulnerable, and where white space exists in competitive overlap patterns.

Speed without sacrifice

Launch comprehensive brand measurement in one week, not three months. Get insights that drive decisions, not reports that gather dust.

Ready to measure what actually determines purchase outcomes?

Schedule a demo

See how bnomiq quantifies brand propensity, models investment scenarios, and reveals competitive white space in your category.